Audience segmentation
The first step in segmentation is to analyze your audience’s demographics! behaviors! and interaction history . This allows you to anticipate! at a general level! what types of personalized content are likely to be relevant to your potential customers and lead to a conversion.
Today! we have tools that allow us to go deeper into audience segmentation beyond basic data kenya phone number list gender or age. To give you an idea! here are some examples of segmentation options you can find in Facebook Ads:
People with a doctorate degree
People who have gone to a particular university.
Individuals with a net worth between $250!000 and $500!000.
People who are going to buy a house for the first time.
Close friends of men whose birthdays are coming up in less than a week.
People who have put “It’s complicated” in their relationship status.
People interested in thriller films
As you can see! this type of segmentation offers many possibilities! but we must keep in increased popularity of 360-degree video that we’re still running campaigns aimed at a large and diverse group. Therefore! we must continue to explore other strategies! such as segmentation based on buyer personas.
Segmentation based on buyer personas
While demographic data such as age or hobbies can provide a wealth of information! it is not sufficient to fully albania business directory consumer purchasing patterns.
That’s why segmentation based on buyer personas helps us understand exactly what our audience does. Buyer personas are semi-fictional representations of our ideal customers that include functional attributes! emotions! and decision-making skills ! which helps us understand our audience’s motivations and intentions on a deeper level.
For example! the role of our potential customers in your company is related to the challenges they face! the emotions they experience! and the level of interaction they require to reach a purchasing decision. All of this allows us to launch much more refined and strategic segmentation strategies.