By now! it’s no surprise that video is the format that attracts the most traffic on online platforms. Video has surpassed both infographics and blog posts in popularity! and 80% of marketing experts confirm this position! stating that using video has significantly increased their direct sales.
But despite the video format’s strong lead! brands continue to innovate to maintain those top positions. In 2023! one of the most talked-about innovations will be 360º video! which allows viewers to see the scene they’re witnessing from all angles! just as if they were seeing it in person .
This type of video is also known as augmented reality or virtual reality
Until now! 360° video has kenya phone number list used in online advertising! but very rarely in advertising where viewers experience it outside their homes. However! this will change in 2023! and it will be one of the most interesting marketing trends.
In 2021! Snapchat provided an example of this type of street advertising by installing QR codes in public places where people frequently used their mobile phones. When viewers scanned the codes! they could see spectacular superimposed scenes! such as a lunar landscape! a jungle! or a flying whale. The messaging hubspot crm extension and customization goal was to promote its filters! and it undoubtedly achieved a very original and attractive way of doing so.
This is just the beginning! and little by little! we will see more examples of virtual reality advertising in our cities.
Digital out-of-home ads will be very targeted
One of the most spectacular OOH digital advertising trends that 2023 will bring is the czechia businesses directory adaptability of outdoor ads to the audience that sees them. This means that advertisers will create personalized outdoor ads and adapt them to a wide variety of factors! such as the gender! age! and browsing history of the people who view them.