You might be wondering how this is possible! how these personal items outside the home are detected when someone simply sees an advertisement on the street. The answer is thanks to machine learning and artificial intelligence (AI) .
To help you understand this better
let’s give you an example. Imagine a company places an outdoor advertisement for the opening of its newest pet store. Artificial intelligence would be able to extract the personal characteristics of viewers who saw the advertisement on the street and showed interest (by visiting the website! searching kenya phone number list the profile on social media! or entering the brand name into Google). This way! a profile of a business’s potential customer can be generated and ads can be more targeted to the target audience.
This is already done with online advertising
But this is a new way of bringing digital strategies into the real world! or rather! combining them . Thus! digital and traditional advertising would become increasingly intertwined! to the point of becoming inseparable.
As we mentioned at the beginning of this article! on the one hand! there’s OOH advertising! which is the increase sales of products directly from your e-commerce site advertising we find on the street! such as billboards! and then there’s DOOH advertising! or non-traditional OOH advertising! which arises when digital czechia businesses directory are included in outdoor advertising. One of the trends for 2023 will be the growth of the latter to the detriment of the former! something that can be seen due to the increasing use of LED screens and 3D signs! among others! on the streets.
These outdoor digital formats have proven to be much more attractive to the public and attract much more attention! since! unlike traditional OOH advertising! they are capable of playing videos or images.