Relevance: high, as they already know your brand
CPC: low
KPIs: new lead acquisition, revenue and sales, ROAS.
Scalability: Low, depending on your website traffic.
Ease of implementation: this campaign is technically complex and requires in-depth knowledge of the tool. Also, don’t forget to deny audiences who have already purchased from you (if applicable to the product or service).
Recommended use: companies that already produce relevant content and would like to optimize reach and strengthen their brand.
An easy example for you to understand the Related Topics campaign is the following: Imagine that kazakhstan phone number list are a digital marketing company that wants to strengthen its image and attract new clients in the legal marketing sector.
CPC : Typically low, with cost per view (CPV) rather than CPC
Cost may vary depending on sms list and competitiveness in the niche.
ROAS Expectation : Variable – Well-executed campaigns can bring a positive ROAS, but they generally focus more on visibility than immediate conversion.
KPIs: views, video completion rate, ad clicks, engagement, and website traffic.
Scalability : High, as YouTube has billions of users and is a platform with a large reach.
Ease of implementation : Moderate. Requires a well-produced and optimized video, as well as book your list targeting to ensure the right audience is reached.
Shopping Campaign
Recommended use : Recommended for e-commerce businesses that want to promote their products directly in Google search results. Shopping campaigns display product images, prices and descriptions, allowing users to preview the product before clicking, which increases the likelihood of conversion.
Objective : . Previewing the product and its price helps attract users who are ready to buy.
Relevance : High for any business that sells physical products online. Ads appear at times of high purchase intent, such as when users search for specific products.
CPC : Medium, depending on the competitiveness of your industry. The cost is based on clicks, but it is an effective investment since the ads are highly targeted to users with purchase intent.