One of the video marketing trends for 2023 is offering lectures! tutorials! and other audiovisual educational materials to give users the necessary knowledge to understand and learn about the company’s product or service. While this may seem useful only for those who have already paid for the company’s product or service! it also attracts potential customers much more effectively than advertising .
The idea! then! is to avoid overwhelming the audience with advertising! which can be annoying and intrusive to the user! as well as uninteresting.
It can also slow down page load times
Considering all of the above! brands will prefer to invest in quality content whose objective! in addition to kenya phone number list information to the public! is to gain visibility! make themselves known! and become a benchmark within the sector.
Short-form videos
Although video is on the rise! audiences’ attention spans are getting shorter. This means that short-form videos! under two minutes long! tend to get more views than longer ones ! a time that’s reduced to just a few seconds when it comes to advertising. This is mainly because social networks like TikTok and Instagram have social media ads targeting specific behaviors audiences to brevity.
Brands looking to grow throughout 2023 through a video marketing strategy should minimize the length of their videos and keep information short and to the point.
Many users watch videos on social media without sound! so they could miss a significant portion of czechia businesses directory content if there’s no transcript. This is even more common when using mobile devices in public places! which is why subtitles have become essential .
Any brand considering implementing a video marketing strategy on social media should keep this in mind and add subtitles to their videos so that users don’t miss out on information if they choose to watch them without sound . Additionally! some social networks like Facebook! Instagram! and TikTok offer audio transcription features ! so all you need to do is review the video before posting.