A video marketing strategy on LinkedIn should be treated differently than it would be on Facebook! Instagram! or TikTok! but it can become a very interesting tool when the goal is to attract the attention of professionals within the sector.
Prioritizing videos on social media
Social media has become one of the most powerful tools for brands! allowing them to reach and interact with consumers in a much more personal way compared to traditional media and channels. However! publishing content in any format may not be enough to stand out! especially now that every brand has a presence on kenya phone number list media. Therefore! including regular live broadcasts can be key.
It has been found that algorithms prioritize live broadcasts ! and that audiences find it a very attractive format! as they consider it much more authentic and real.
Taking advantage of this type of format! live sales are becoming a trend in video marketing in 2023. This involves live broadcasts to showcase and sell the company’s products! as audiences can reserve them during the broadcast and make payment at the end.
Facebook and Instagram currently have this feature! which is expected to be databse provide you all the accurate and active mobile number list to all types of businesses! regardless of size.
Live-stream shopping – real-time purchases in e-commerce – 2-1
Seeing TikTok’s success! Instagram commented that it didn’t want to be a social network albania business directory only published photos and that it would favor the visibility of accounts that publish all types of content! including video. This means that for brands for whom Instagram is an important communication channel! incorporating video into their strategies is a way to guarantee visibility and reach .
But Instagram isn’t the only social network where video is important. As we’ve discussed elsewhere! users prefer video to text. Furthermore! this format increases conversion rates and captures user attention quickly.