Innovation in Moving OOH
Another trend in OOH digital advertising for 2023 is the so-called Mobile Billboard ! both those with digital and traditional components. This advertising method is nothing new! but it looks like it’s going to be a big hit in 2023.
This type of advertising involves integrating a billboard or screen that transmits an advertisement onto a vehicle . The most positive and interesting aspect of this type of marketing is that the message can reach a much wider audience! as it won’t remain static in one place.
Typically! this type of advertising is found
Mobile billboard advertising has proven to be highly effective. A market study conducted by the Transportation Advertising Council of America and published in Outdoor Advertising magazine revealed that outdoor mobile billboard advertising messages have a 97% recall rate ! and that 96% of respondents agreed that kenya phone number list advertising is more effective than traditional outdoor advertising.
Within this type of advertising! we can find different alternatives! such as so-called wraparound advertising ! which has the unique feature of completely covering the surface of the vehicle. On the other hand! the possibilities of Mobile Billboard are numerous! and not all brands use the same means of transport; they can use bicycles! trailers! airplanes! blimps! or watercraft. This way! the reach of companies is further expanded! reaching a much wider audience.
We conclude this article on 2023
OOH digital advertising trends on a very positive note! especially for small and medium-sized businesses.
A few years ago! implementing an OOH advertising strategy was somewhat unattainable for SMEs. However! thanks to social media ads targeting specific behaviors developments in this type of marketing! this type of advertising has become more democratized ! becoming more accessible for any business. Now! there czechia businesses directory different options beyond booking long-term campaigns! as space can be reserved for just a few hours a day! as they are displayed on screens rather than physical posters.How to increase your sales thanks to employee advocacy
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