The new Google Ads ad experience policy
Starting in October 2022, Google Ads landing page requirements will include compliance with the Coalition for Better Ads’ Better Ads Standards .
If any landing pages don’t meet this new requirement, Google will notify the advertiser through the Ads Experience Tool . Ads that lead to landing pages that don’t meet Better Ads standards will be disapproved. Therefore, Google recommends that all advertisers update their landing pages to comply with the kenya phone number list requirements.
To ensure Google approves your ads, you must follow a series of landing page rules, which you can find at this link . Here are some examples of practices not allowed on Google Ads landing pages :
Landing pages with elements that hinder navigation, such as pop-ups or interstitials.
Websites that automatically redirect to other pages
Pages with insufficient original content or whose primary purpose is to display ads.
Pages with duplicate content that does not add value.
Domains that do not match the URL shown in the ad.
Pages that do not work correctly.
Better Ads Standards
The Better Ads Standards are a series of requirements developed by the Better Ads Coalition based on studies mobile integration in outdoor advertising with more than 66,000 consumers to analyze which ad formats and experiences they find most intrusive.
As a result, they have compiled a list of advertising formats that are not acceptable to consumers , including pop-ups , auto-playing videos with sound, interstitials, pages with more than 30% of their page space occupied by ads, and mid-roll ads in videos.
In addition to meeting Google Ads requirements, complying with these standards provides albania business directory for all parties involved:
Users will enjoy a less intrusive experience when browsing the web, potentially eliminating the need for ad blockers.
Publishers who meet these standards will enjoy an improved advertising ecosystem, increasing their potential advertising spend.