Outdoor 3D advertising
We’re starting with one of the 2023 OOH digital advertising trends that has often gone viral . You’ve probably seen several videos showing examples of what’s known as anamorphic advertising! a type of OOH advertising that is carried out on very specific outdoor screens that are usually placed on buildings or curved facades to give the impression that the image has depth ! thus creating a 3D effect from specific angles in public spaces.
This marketing trend is most prevalent in Asia! specifically! and is kenya phone number list commonly seen in cities like Kuala Lumpur! Chengdu! Singapore! Tokyo! and Seoul. However! all eyes point to continued growth in demand worldwide by 2023! as they also generate a significant impact on the public.
Although it has been more popular in Asian countries! we have also seen examples of 3D outdoor advertising in places like Callao Square in Madrid.
And as Alba Sala ! ! rightly points out! “we are experiencing
3D boom! which generates greater brand awareness and better memories in the minds of passersby.”
The time has come for brands to realize that repeating advertising is not the key to how would it affect those whose data had been harnessed? in the minds of consumers! but rather powerful and potent ideas that connect with the public and remain .
Location-based OOH
One of the most important OOH digital advertising trends of 2023 is personalization! and czechia businesses directory this! personalization related to location. What does this mean? Primarily! the ads you see when you’re on the street! at a subway stop! or in a shopping mall are increasingly adapting to the audience’s environment and context ! causing them to perceive them as more relevant and more deeply embedded in their imagination.
As you might have guessed! this marketing trend will be enhanced if we harness the possibilities offered by technology! and specifically the IoT (Internet of Things) . For example! more and more cities are being equipped with sensors that collect information on traffic conditions! air quality! and temperature.