And another of the digital marketing trends for 2023 is to make constant Google updates and introduce more artificial intelligence in SEO .
If there’s one thing that causes a lot of headaches for businesses, and especially for marketing teams, it’s Google’s ever-changing algorithm. Google updates are changes to how its algorithm works, which can benefit or harm the SEO practices you’ve followed as a brand.
By 2023, these Google updates will be constant, but they could become kenya phone number list of a problem if more artificial intelligence is used in SEO , capable of automatically learning based on the results obtained. This means that ranking could improve, and it will be much easier to understand and implement.
These are the digital marketing trends for 2023, which are generally based on improving the user experience and reducing, as much as possible, the costs and resources used in some actions that can be automated.
Interactive videos
Users expect brands to use new technologies to create unique experiences through augmented and virtual reality . So one of the video marketing trends for 2023 is to offer interactive videos .
Creating these types of videos is much easier than it seems if you use the right technologies, and they offer the user a much more personal and impactful experience . In fact, some brands have already used them and achieved very good results.
The only thing to keep in mind is that both augmented reality and virtual reality are accessible content with subtitled videos developing technologies. This means that not all brands have the resources to implement them in their video marketing strategies.
LinkedIn Videos for B2BFDigital Marketing
LinkedIn is a social network geared toward professional use and albania business directory has more than 720 million users. Although it’s initially considered a platform for job hunting, networking, and sharing technical documents, some brands use it to reach potential professionals and clients. This is due to the fact that some time ago, this social media platform announced it would be implementing B2B video marketing.