Did you know that ads perceived by audiences as more inclusive and diverse have a high engagement rate ? Diversity and inclusivity have been trending for some time! not only in digital marketing but also in other aspects of life! and it doesn’t seem like it’s going to change anytime soon. The public is increasingly committed to the social causes around them and demands the same from brands. Corporate indifference is a thing of the past. Now! organizations are being asked to do their part to make the world a better place . Therefore! concepts such as ecology and equality have also become 2023 trends for digital marketing and various industries.
Those brands that dare to break stereotypes and show the diversity of people that exist will be the ones that win people’s hearts! because they will be able to connect with them.
One way to embody inclusivity and diversity in your branding can be by telling unfiltered! unscripted kenya phone number list of real people who have tried your products and services. However! there are many other ways to get more and more people to identify with your brand! and 2023 is the perfect time to try it.
Inclusivity and Diversity
You’ve probably heard about the Metaverse ! and it’s no surprise that it’s one of the branding! design! and UX trends of 2023. However! do you really know what it is? The Metaverse is a virtual world where users (through digital devices) can carry out their daily activities while interacting with other users . Working! studying! playing! or albania business directory meetings are some of the activities that can be done in this new reality. And! as a brand! the Metaverse offers you a new universe in which to expand and communicate.
Many companies have already wanted to experiment in the metaverse! such
Coca-Cola! which does it cover your target regions ? already developed the first flavor of a soft drink within this virtual world! or Nike! which has opted for NFTs to sell digital sneakers with exclusive designs so that metaverse avatars can wear them.
But creating products isn’t the only option brands have in this world; you can also develop promotional strategies within it so users can consume them in real life.