In order to increase sales ! many companies have turned to brand ambassadors or influencer marketing. However! there is another way to promote and advertise: employee advocacy .
Added to all this is the fact that through employee advocacy! organic traffic on social media can be increased by more than 10%! which could help the team expand their professional network and stay up-to-date on industry trends.
How employee advocacy can improve your sales
To improve sales through employee advocacy! there must be consistency between what is published! when! how! and where. In other words! a strategy must be followed. If done correctly! sales can be increased through:
Greater reach
This is a way to reach a larger number of people! which leads to greater brand recognition and also increased web traffic. If what the user finds is what they expect! leads will increase! and so will sales.
Greater trust: When people talk about a brand! not the brand itself! the trust generated kenya phone number list the public increases! as the experiences and opinions are much more credible. And it’s proven that the more trust a company generates! the more likely consumers are to decide to purchase its products or services.
High-value content: The brand’s team is the most knowledgeable about the brand and what it offers! as well as czechia businesses directory industry it belongs to. This allows for the creation of high-quality content! as they are experts in the field. When users have valuable information and data! they will have more confidence in that product or service! making that conversion more likely.
Added to all this is the fact that team commitment tends to be greater when they are part the us and europe have identified this issue the company’s success! making it a very good marketing strategy.
Some of the actions that can be applied in a marketing strategy based on employee advocacy are:
Nurturing the customer throughout the sales cycle: This involves creating and publishing content that other team members can share on social media or other channels.