We explain exactly what this practice entails and what its benefits are for the company.
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How to increase your sales thanks to employee advocacy
Employee advocacy is a strategy in which
A company’s employees promote and publicize it through professional social networks! talks or in-person events! or other actions .
This type of strategy does not involve actions exclusively related to the sale of a product or service; it also includes the creation of content ! the sharing of experiences! or the transmission of the company’s values! among others.
All of this improves the brand’s reputation! which makes it much easier to recruit kenya phone number list in the sector. It also increases productivity ! as teams feel part of the company’s success; and sales! because the audience has a much more positive and professional perception of the brand! which leads them to trust it.
The key role of employee advocacy in marketing
Employee advocacy has been shown to play a key role in marketing and is a strategy that can be the critical importance of data privacy and compliance implemented. In fact! it is estimated that 98% of employees have at least one social media platform that they use regularly. ! and 50% of these already post company-related posts.
Another relevant fact is that around 80% of people who want to buy a product or service take into czechia businesses directory the recommendation of a friend or family member. This means that if an employee recommends a product or service! a very high percentage of their followers will take their opinion into account.